![]() ![]() If we don't change this policy, we will have to quit being Ghibli. ![]() ![]() We need to stop assembling staff to make a film only to dismiss them once the project is completed. To prevent creative stagnation, Miyazaki help a belief that, "To keep Ghibli going, we must create a proper corporate structure. We want to create an attractive workplace and maintain it." We need to hire new staff, train and nurture them, and we also need to improve work conditions for our experienced staff. Since we have had some financial success, we have to take the risk and reinvest what we have accumulated. The formal establishment of the studio signaled a sea change for Miyazaki, "We can no longer overcome inferior working conditions by staff spirit alone. Hara would be retained as producer for a handful of the studio's early films. Toru Hara, president of Topcraft, then sold the company to Toshio Suzuki and Takahata, renaming it to "Studio Ghibli". The film was eventually produced by Topcraft, which went bankrupt on June 15, 1985, shortly after the film was released. Suzuki, who worked as a tabloid reporter before working at Animage, was the lynchpin that helped convince Miyazaki to pursue his manga work for Nausicaä and eventually create its film adaptation. Its origins date back to 1984, with the film Nausicaä of the Valley of the Wind, which was popularized as a serialized manga in a publication of Tokuma Shoten's Animage magazine after the original screenplay was rejected. The building remains (bottom), along with the original coffee shop on the ground floor.įounded on June 15, 1985, the studio is headed by Hayao Miyazaki along with Isao Takahata, as well as the studio's executive managing director and producer Toshio Suzuki. The office of Studio Ghibli (top) in 1985, located at the 2nd Ino Building near Kichijoji Station. They ended up relenting as the name "Ghibli" carried far too much goodwill. Miyazaki and Toshio Suzuki were initially reluctant to buy, with Miyazaki proposing the studio go by a new name, "Sirocco". Prior to their independence from Tokuma Shoten in 2005, the name "Ghibli" had to be purchased from Tokuma Shoten. The theory behind the name was that the studio was blowing a new wind into the Japanese anime industry. Though the Italian word is pronounced with a hard /ɡ/, the Japanese pronunciation of the studio's name is, as in with a "soft g". The name "Ghibli" is derived from the nickname the Italians used for their Saharan scouting planes ( Caproni Ca.309 Ghibli) in the Second World War (and later for the AMX International AMX and Maserati Ghibli), which is derived from the Libyan word for hot wind blowing through the Sahara Desert (also known as sirocco). Hayao Miyazaki, Isao Takahata and Toshio Suzuki, the principal founders of Studio Ghibli.
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