![]() During the 1960s and 1970s, Miss World was among the most watched programs of the year on British television. Its popularity grew with the advent of television. In 1959, the BBC began to broadcast the pageant. This was intended to keep the tension up, and avoid the anticlimax if Nos. Morley announced the Miss World winners in the order No. ![]() In Miss World 2013 all participants wore a one-piece swimsuit plus a traditional sarong below the waist as a compromise with local culture. HÃ¥kansson remains the only Miss World crowned in a bikini. Objection to the bikini led to its replacement in all future pageants with more modest swimwear, and from 1976 swimsuits were replaced by evening gowns for the crowning. But because of the controversy arising from HÃ¥kansson's crowning in a bikini, countries with religious traditions threatened not to send delegates to future events, and the bikini was condemned by the Pope. He registered the "Miss World" name as a trademark, and all future pageants were held under that name. The pageant was originally planned as a Pageant for the Festival of Britain, but Morley decided to make the Miss World pageant annual. When the 1951 Miss World pageant winner, Kerstin "Kiki" Hakansson from Sweden, was crowned in a bikini, it added to the controversy. The swimsuit competition was intended as a promotion for the bikini, which had only recently been introduced to the market and was still widely regarded as immodest. The event was popular with the press, which dubbed it "Miss World". In 1951, Eric Morley organised a bikini contest as part of the Festival of Britain celebrations that he called the Festival Bikini Contest. The current Miss World is Karolina Bielawska of Poland, who was crowned by Toni-Ann Singh of Jamaica on 16 March 2022, in San Juan, Puerto Rico. Along with Miss Universe, Miss International, and Miss Earth, it is one of the Big Four international beauty pageants. Since his death in 2000, Morley's widow, Julia Morley, has co-chaired the pageant. It was created in the United Kingdom by Eric Morley in 1951. Miss World is the oldest existing international beauty pageant. ![]()
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